NBC News dove into the world of egg freezing this week, touching on buzz-worthy fertility marketing strategies (including ours).

“Since launching in 2016 in New York, Extend has overseen nearly 2,000 egg-freezing cycles, the process of retrieving and then freezing a woman’s eggs. A co-founder of the company, Dr. Joshua Klein, anticipates tens of thousands more cycles in Extend’s future. Extend plans to open locations on the West Coast before 2020.”

Read: “Egg freezing ‘startups’ have Wall Street talking”